Have you caught the commercials yet? Coca-Cola has gotten a lot of negative press as part of the "problem" as the U.S. obesity rate has continued to rise. In hopes to combat this negative press, they are airing several commercials about obesity and how they are helping to solve this problem. Coca-Cola's arguments:
-They have 180 low & no-calorie drinks
-Works to produce better-tasting low calorie sweeteners
-They have introduced a smaller can size
The increased press is most likely due to the upcoming New York City soda ban (larger than 16 ounces) in movie theaters, stadiums, etc.
Read more about this HERE.